The gaming playbook

Gamers don’t always look the way you expect.

And to turn the buzz into revenue, you need to know how to reach every last one of them.

Spend time with gamer-led insight to understand every kind of gamer - and how to turn it into commercial success.

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Did you know?

The percentage of gamers aged 55-64 grew by 32% in two years. 

There’s growth in various niches in society - read the report to discover exactly which ones.

A third of those gaming on handheld devices do so for the story and narrative.

Gaming motivations are a rich blend - from relaxation, to socialising. Find out why your audiences are gaming.

22% of console gamers have bought a game via a digital marketplace in the last month.

Digital disruption is touching every aspect of the gaming industry - get the report to learn more.

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